Strategic Lead Recovery Framework for CIPACA
In this project, I developed a complete retargeting framework to revive inactive and partially-engaged hospital leads for CIPACA. The goal was to rebuild attention, re-educate decision-makers, and move them back into a conversation through structured messaging flows, ad funnels, and segmented communication. Every layer of strategy—from audience grouping to platform behaviour—was crafted to guide older leads toward meaningful action.
This work required a deep understanding of how medical professionals respond across digital channels. I designed content systems, ad routes, and behavioural triggers that aligned with the way hospital owners search, evaluate, and communicate. The entire workflow was built to re-activate interest, strengthen value perception, and generate qualified discussions for ICU partnership opportunities.
- Lead Segmentation
- Audience Mapping
- Meta Retargeting
- Google Targeting
- Email Automation
- Creative Strategy
- Campaign Framework
- Content Sequencing
Category
Clients
Location
Chennai
Published
May 01, 2025
Project Summary
In this project, I developed a complete Re-Targeting Framework designed to help Cipaca Business Concepts reconnect with previously engaged customers and convert missed opportunities into active buyers. The strategy was built using real behavioural insights—page interactions, ad impressions, product interest signals, and audience segmentation patterns.
I analysed how users navigated Cipaca’s digital ecosystem, identified attention drop-off points, and mapped precise re-engagement triggers. Using this data, I crafted multiple retargeting flows, including awareness revival, intent-boost messaging, and final conversion push cycles. Every flow was supported with platform-specific creatives, copy guidelines, and funnel rules to ensure a consistent progression from interest to purchase.
This project also included the creation of visual frameworks, step-by-step execution models, and performance guidelines so the Cipaca team can implement and scale retargeting across campaigns without losing strategic clarity.
Retargeting Strategy Framework
