DC Automotive (Erode)-Meta Ads Performance Case Study
DC Automotive is Erode’s one-stop centre for car wash, mechanical service, spares, audio systems, engine oil, and Bridgestone tyres.My goal was to build strong local visibility, create high-engagement content, and turn social media into a walk-in enquiry generator.
Project Overview
DC Automotive is an automotive service and accessories brand based in Erode.My role was to build a Meta Ads system that consistently brought high-intent customers for car wash, car audio upgrades, mechanical service, and Bridgestone tyre sales.This project page highlights how I planned, executed, optimized, and scaled the ad campaigns to deliver real enquiries and walk-ins, not vanity metrics.
Primary Goal
The primary objective was to create a results-driven Meta Ads strategy that generates high-intent WhatsApp enquiries and steady walk-in customers for each service category. The focus was not just to run ads, but to build a digital engine that continuously attracts car owners within Erode, showcases their services clearly, and drives faster decision-making. Every campaign was designed to bring measurable outcomes: more tyre sales, more Android system upgrades, more service bookings, and stronger brand recall.
Client Background
DC Automotive is a multi-service automotive brand based in Erode, offering car wash, mechanical repairs, engine oil services, speaker and Android system upgrades, and premium tyre replacement as an authorized Bridgestone dealer. With a strong local customer base and a wide range of services under one roof, the brand already had steady offline visibility but lacked a structured digital funnel to convert this organic interest into consistent online enquiries. They approached me to build a Meta Ads system that could bring predictable leads, increase walk-ins, and position DC Automotive as a trusted go-to car care center in Erode.
Main Challenge
The main challenge was filtering out low-intent users who casually click on automotive ads without real purchase interest. Automotive campaigns often attract window shoppers, price-checkers, and irrelevant audiences, which increases cost and reduces lead quality. Additionally, each service—tyres, Android systems, car wash, and mechanical repairs—required its own audience strategy, creative angle, and communication tone. The task was to create a funnel that cuts through noise, avoids wasted budget, and consistently brings real buyers who are ready to enquire, compare, and visit the shop.
My Strategy Approach
A performance strategy built around local intent, high-quality creatives, and behaviour-based targeting.
- Audience Setup
- Creative Direction
- Campaign Structure
- Optimization Routine
Category
Meta Ads Performance Case Study
Clients
DC Automotive Erode
Location
Erode, Tamilnadu
Published
August 01, 2024
This strategy turned DC Automotive into a brand that customers could connect with instantly. Every ad was built to feel clear, useful, and easy for car owners to understand—no confusing offers, no exaggerated claims. By combining precise targeting with problem-focused creatives and continuous optimisation, the campaigns steadily increased real enquiries, improved walk-ins, and strengthened DC Automotive’s position as a trusted, dependable car care centre in Erode.
Audience Setup
For DC Automotive, the audience was built purely around real car-owner intent within Erode. Instead of using broad automotive interests, I layered location radius, car-behaviour signals, and service-specific filters to reach people who were actively looking for tyre upgrades, car wash services, Android systems, and mechanical support. Multiple audience groups were tested—premium car owners, daily commuters, family vehicle users, and repeat service seekers—to identify which segment delivered the highest-quality WhatsApp enquiries. Over time, this refined targeting removed low-intent clicks and created a stable flow of genuine buyers for each service category.
Creative Direction
The creatives were designed to speak directly to everyday car-owner problems, not just promote services. Each visual carried a single, clear message—whether it was tyre safety, electrical reliability, speaker upgrades, or the feel-good impact of a clean car. Instead of flashy designs, the focus was on clarity, bold typography, and relatable situations that immediately made sense to customers in Erode. Every poster followed a 9:16 format optimized for Meta placements and WhatsApp clicks, ensuring maximum visibility. This problem-first creative approach increased trust, improved engagement, and helped DC Automotive stand out as a brand that understands what car owners actually need.
The idea was to create visuals that felt like genuine car-care advice rather than promotional posters. Every creative focused on a real problem car owners face daily—tyre safety, electrical faults, dusty interiors, or outdated audio systems—so customers instantly understood the message without effort. By keeping the designs bold, simple, and relatable, DC Automotive stayed visible in the customer’s mind even on days they didn’t plan a service. So when a car issue finally appeared, the brand became the first place they trusted to enquire — which directly improved WhatsApp interactions, walk-ins, and overall brand recall.
Campaign Structure
Each campaign was built with a single purpose: make every service easy to enquire about and even easier to choose. Instead of running all services inside one broad setup, every offering—tyres, Android systems, car wash, mechanical service—was given its own dedicated campaign so the messaging, audience, and budget stayed tightly controlled. This separation allowed each service to perform without competing against the others, and made optimisation far more precise.
High-intent campaigns like Bridgestone tyre sales and Android + speaker upgrades were structured for maximum WhatsApp clicks, while car wash and quick-service campaigns focused on high-volume footfall. Festival and seasonal campaigns were added as short-term boosters to create urgency and upsell existing customers. Together, this structure kept results consistent throughout the month and ensured DC Automotive always had a predictable flow of enquiries across all service categories.
Campaign Results & Key Achievements
I analysed performance across Meta Ads Manager to understand which services, creatives, and audiences delivered the strongest results for DC Automotive. By tracking messaging conversations, reach, impressions, cost-per-result, and audience breakdowns, I refined campaigns continuously to maintain high-quality enquiries, predictable walk-ins, and strong brand recall in Erode.
Overall Campaign Performance
- Total Messaging Conversations: 3,000+
- Average Cost per Result: ₹12–₹30 across top campaigns
- Highest Performing Category: Tyres & Android Combo
- Best Performing Ad Set: Generated 148+ conversations
- Lowest Cost per Result Achieved: ₹7.85
- Strongest Frequency Control: Reduced ad fatigue while improving CTR
Tyre Campaign Results
- Top Reach: 71,550 reach on single campaign
- Impressions: 2,10,054+ across tyre creatives
- Messaging Conversations: 71–148 per ad set
- Cost per Messaging Conversation: ₹12.91–₹28.16
- Best Creative Performance: 4 Tyres + Free Oil Service (211,890 views)
Android & Speaker Combo Results
- Reach: 28,376–53,216
- Messaging Conversations: 52–91
- Cost per Result: ₹17.49–₹30.17
- Top Creative View Count: 190,718 views
- High Engagement on Upgrade Offers & Feature Posters
Seat Cover Campaign Results
- Reach: 10,462–33,054
- Messaging Conversations: 33–76
- Cost per Result: ₹16.70–₹36.31
- Top Creative View Count: 80,268 views
- Consistent Interest from Family Vehicle Owners
General Service & Oil Change Campaigns
- Reach: 12,853–19,464
- Messaging Conversations: 7–18
- Cost per Result: ₹14.70–₹26.82
- Most Viewed Creative: General Service – 35,704 views
- High Repeat Leads for Routine Maintenance
Creative Performance Highlights
- Top Creative Reach: 7,61,865
- Total Video Views Across Ads: 2.1+ million
- Strong Completion Rates (50%–75% video plays)
- Best Performing Formats: Offer-based and problem-solving creatives
- High Retention on Festival & Tyre Safety creatives
What I Personally Handled
Throughout this project, I managed the entire digital funnel for DC Automotive end-to-end. From planning the strategy and designing problem-focused creatives to optimising campaigns daily and improving lead quality, every part of the ads system was handled with a clear focus on generating real customer enquiries and consistent walk-ins for the brand.
- Complete Meta Ads Strategy — Built the full advertising framework for every service category, including tyres, Android systems, car wash, and mechanical service.
- Audience Segmentation & Testing — Created precise location-based and behaviour-driven audiences, tested multiple variations, and filtered out low-intent users.
- Creative Direction & Messaging — Developed concepts, headlines, and problem-focused messaging that aligned with real car-owner needs.
- Campaign Setup & Structuring — Designed separate campaigns for high-intent, fast-conversion, and seasonal categories to improve budget efficiency.
- Daily Optimisation & Budget Control — Continuously analysed performance, shifted budgets, paused weak ad sets, and scaled high-performing ones.
- WhatsApp Lead Quality Management — Monitored incoming conversations, identified buyer intent, and adjusted targeting to improve lead quality.
- Retargeting Funnel Creation — Built custom audiences from video viewers, engaged users, and WhatsApp initiators to increase return interactions.
- Performance Tracking & Reporting — Measured reach, impressions, messaging conversations, cost-per-result, and creative performance to refine strategy.
- Creative-Platform Alignment — Ensured 9:16 visuals, clear hooks, and simple messaging tailored for Meta placements and WhatsApp CTR.
- Brand Positioning Reinforcement — Used consistent creative style and messaging to strengthen DC Automotive’s recall in Erode.
Final Outcomes & Brand Impact
The combined strategy of precise targeting, problem-focused creatives, and continuous optimisation transformed DC Automotive into one of the most visible and trusted automotive service brands in Erode. Beyond generating thousands of high-intent enquiries, the campaigns strengthened brand recall, increased repeat customers, and created a predictable flow of walk-ins across all service categories. The result was not just better ads—but a sustainable digital engine that continues to support the company’s growth.
